The Founder Brand

Welcome to The Founder Brand — written by me, Finn Thormeier.

Here, I share best-in-class playbooks on what’s working today for Founder Branding & LinkedIn.

Besides building my own audience of 43,000+ followers on LinkedIn, I’ve interviewed over 100 of the best founders and CEOs on LinkedIn — including Jason Fried, Dave Gerhardt, Irina Novoselsky, DHH, James Hawkins, Henry Schuck, and many more.

About Finn

Hi, I’m Finn, 29, grew up in Germany, studied Physics & Philosophy in university for 3 semesters, dropped out because I was doing it for other people, flew to New York with no plans, documented the journey on social media, and started my first company (Project 33) on the back of having grown a small audience, including over 40,000 followers on LinkedIn.

Since then, I helped over 50 B2B companies build their Founder Brand on LinkedIn.

In my free time, which I try to have as much as possible of, I read (fav author: Nassim N. Taleb), write, run, lift, vibe code (currently building an app), cook, make Youtube videos, grapple (BJJ), and travel (lived in NYC, Cape Town, Bali, Minsk, CMDX, Lima & Antalya so far). In December 2020, I married the most beautiful woman in the world. In January 2023, I became dad to the most beautiful baby girl. We currently live in Berlin, Germany.

Interested in working with me? Learn more at Thormeier.co.